The NFL continues to expand its borders And, this time, it is the turn of the Kansas City Chiefsone of the most prestigious and successful franchises in the League. They have given One more step in its international strategy with the Creation of Kc Lobazoa exclusive pet for the Spanish market which will officially debut this autumn. Besides They leave the door open to a team in our country.
In one Interview with Marca, the team's marketing director, Lara Krugexplained that the objective of this initiative is reinforce the connection with Spanish fans and pay tribute to a cultural bond that unites Kansas City and Spain for decades.
KC Wolf Y KC Lobazo
“KC Wolf has been part of our family for more than 30 years, but we wanted something authentic to Spain. KC Lobazo It is inspired by the Eurasian wolf, but also in Passion, creativity and style Spanish. Is more than a pet: it is a cultural ambassador designed to reflect the soul of Spain ”, Krug said.
A Chiefs party in Spain?
The big dream, however, goes beyond the pet. After the announcement of the game between the Washington Commanders and Miami Dolphins in MadridKrug did not hide the illusion of the Chiefs for being able to play a meeting in Spanish territory. “Playing in Spain would be an incredible milestone. While the NFL determines the international calendar, We would love to bring a game here. Meanwhile, Kc Lobazo will be in charge of keeping that connection alive. ”
A historical bond with Seville
Country Club Plaza in Kansas and Avenida de Kansas City in Seville
The choice of Spain is no accident. Kansas City and Seville have maintained a twinning since 1969 which materializes in emblematic places such as Kansas City Avenue in the Andalusian city or Spanish influence on THE COUNTRY CLUB PLAZA DE KANSAS. “That cultural bond made Spain the ideal place For our global expansion. The energy and passion for sport in Spain fit perfectly with the spirit of Chiefs, ”said Krug.
More than a pet: a global strategy
He KC Lobazo landing in Spain will not be an isolated gesture. The franchise plans activations in community events, activities during the days of the party and digital content that celebrates Spanish culture. “Kc Lobazo is just the beginning. We want fans here to feel part of the team throughout the year “he added.
Los Chiefs They have proposed to bring their “kingdom” to everyone. From experiences in Mexico even musical collaborations in Brazilthe franchise seeks to unite sports and culture in each market. “American football is our base, but Culture is what connects us. So We are building a global brand “Krug concluded.
Pets from the International Chiefs Market
With the arrival of Kc Lobazo, Spain adds officially to the map International of one of the best NFL teamswith the Hope that the roar of the “Kingdom of Chiefs” will rumble someday in a stadium in our country.
