The volleyball in the Canary Islands continues to dominate the national scene: nine of the last ten league titles disputed, both female and male, have gone to vitrines of Canarian equipment, A success financially supported by the support of public administrations and local sponsors.
In the 2024/2025 season, the Guaguas Volleyball Club He has revalidated the National Triplet of Male Super League, Copa del Rey and Super Cup of Spain, in addition to his competition in Europe. All through a budget of around 1.6 million eurosits president has detailed to Efe, Juan Ruiz.
The main source of income of the club comes from public institutions, where the Cabildo de Gran Canaria, the Canary Islands Government and the City Council of Las Palmas de Gran Canaria They have contributed 500,000, 300,000 and 70,000 eurosrespectively, for a Total of 870,000 euros of public aid.
The official sponsor of the club, municipal buses – the public transport company of the capital of the island – contributes 120,000 euros a year to the budget, which implies that near One million from the total budget of the guaguas comes from the Canary institutions or their public companies.
To the main sponsorship, Juan Ruiz details that there are eight 'small and medium' benefactors that add to the CV coffers Guaguas between 12,000 and 30,000 euros each: Middle Atlantic University, AFS Training, The extinguisher, Vistaflor Hotels, R2 Hotels, Uniform -'Sponsor 'of clothing that brings money by awards-, ICARE y Firgas waters.
Ruiz also explained that El Guaguas receives advertising fences around 85,000 and 90,000 euros including sponsors, who present their businesses in the static advertising of their matches, paying 2,500 euros each per season, to which it adds around 50,000 euros in contribution of subscribers and partners and between 12,000 and 15,000 for sale of official products.
However, the president of the dominator of the male Super League has assured that the seasonal season expenses are high, including those of displacements and hotels, also subsidized by the administrations, or the payment of arbitrations and the use of the review technology.
The Guaguas in Action before the Cisneros
“The club needs about 60,000 or 70,000 euros to deal with the expenses of the CEV Champions League, where the electronic review is mandatory, a device that costs 4,500 euros per party,” Ruiz said in statements to journalists at the official reception of the president of the Canary Islands, Fernando Clavijo.
Another grancanario male superliga team, the Rafael Afonso San Roque Groupreceived from the island council 200,000 and 111,225 euros from the Canary Islands Government In season 2023/2024, last campaign with official data. A figure that practically remained in the 2024/2025 course, together with the City Council of Las Palmas de Gran Canaria and about 75,000 euros of support.
The president of the Rafael Afonso San Roque Group recognizes Efe that “without the support of the institutions” the club could not exist in male Super League, since “an institution accustomed to working with the quarry” would not be able to support the expenses required by the maximum national competition for male volleyball: “The Super League is already a company with professional contracts that makes us find resources outside self -sufficiency.”
Hernández highlights how a neighborhood team like his has to carry out “economic architecture to survive” and laments A budget in the 2024/2025 campaign that the President figure between 350,000 and 400,000 euros.
To alleviate that deficit, Hernández says that they have nourished companies with which they have reached “agreements in kind and without financing”, such as Restaurant Gambrinus y THE MARISMA. However, it has the Rafael Afonso Group as the main sponsoran automotive organization with more than half a century of experience in the Canary Islands that currently manages brands such as Yamaha, DFSK or Jaecoo, and which previously had Renault as its banner for many years.
A moment of the match between the Herce and the Guaguas group corresponding to the third meeting of the final for the title of Super League
Female volleyball, land of canary domain
He Heidelberg Volkswagenbrand new winning league of volleyball, has cemented its success in efficient management of public resources significantly lower than teams such as the CV GuaguaguaSo el Hydramar Emalsa Gran Canariaalthough knowing how to find strong allies in the private sector in companies such as Volkswagen Canarias.
The automobile brand of the Domingo Alonso Group It is the main sponsor of the CD Heidelberg of volleyball for four years, although for decades he has collaborated with the various sections of the club, mainly in football.
The vehicle firm is the key gear of a private sponsorship model where companies such as H2exagon, THE BUS CASILLAS, Forward Personal Training & Health Solutions, Fix & Fit, Ziving Bellini, Canary Islands7 o Adidas As a clothing brand, without forgetting the essential support offered to be part of the Heidelberg school ecosystem, a private educational center with almost 60 years of history in Gran Canaria.
The schoolboys snatched the throne precisely from the Hidraramar Emalsa Gran Canaria, a club that in the 2023/2024 season achieved the plenary of titles- Liga Iberdrola, Copa de la Reina, Supercopa de España and Copa Ibérica- and for which the public collaboration was essential again.
Only in 2024, the Grancanarias perceived 648,246 euros for subsidies by public administrations. In the 2023/2024 season, in two payments, the Cabildo de Gran Canaria contributed 450,000 euros to the coffers of the 'Olympic', to which more than 221,928 euros of the Government of the Canary Islands and 105,487 of the City Council of Las Palmas de Gran Canaria are added.
Despite the strong financial support of the Canary institutions, the Olympic Jav Jav He has also managed to find an injection in two main sponsors that give name to the club today: the shipyards Hydramar and the Mixed Water Company of Las Palmas (Emalsa).
Emalsa is a public-private company where the City Council of the capital of Grancanaria has 34 percent of the participation and the remaining 66 belongs to a French private company, the SAUR Group.
The general director of Emalsa, Mercedes Fernández-Coutowho signed the collaboration agreement since this season, affirms that this agreement is created because from the Department of Corporate Social Responsibility consider “essential” the promotion of sport and inclusion of girls and women in sports, a pivoting policy in the yellow club.
Fernández-Couto emphasizes that the values of the Grancanario team marry perfectly with both Emalsa's principles and the City Council of Palmas de Gran Canaria, in addition to glimpsing “the potential, successes and work at the base” as incentives to boost an agreement.
From the other shore, the Tenerife Libby's La Lagunawhich struggled at the beginning of the five years due to the domain of national volleyball with the Hydramar Emalsa Gran Canariahad public financing in the exercise of 2024 of 451.084 eurosin a budget with 688,999 euros in income; That is, Cabildo de Tenerife (212,784 euros), Government of the Canary Islands (183,300) and City Council of La Laguna (55,000 euros) sustained CV Haris.
However, it should be noted that the club also enters 95,416 euros for quotas of partners and 97,279 euros for “other income”, among which the private sponsorships will include, among which the company Libby's Canarias, the first juices industry in the archipelago, which names the club.
Similar case lives the CD Cisneros Alterin Male Super League, which has the support of Cabildo Tenerife, Government of the Canary Islands and the City Council of La Laguna as the main sponsors, in addition to the economic support that offers to be a section of the private school College Alter Cisneros College.
