ALMUDEN MaílloCouncilor for Tourism of the City of Madrid, stressed that the Spanish capital is “with great expectations” to attract US tourism on the occasion of the party of the party NFL between the Dolphins and the Commanders, at Santiago Bernabéu, on November 16.
Maíllo, also general secretary of the Union of Ibero -American Capital Cities (UCCI) and councilor president of the district of San Blas – Canillejas, said during his participation in Sports Summit Madrid that the city is “living a unique moment.”
«That is due, among other causes, to the impact of tourism. Before Madrid was in position 47 as an urban destination and now it is number two only behind Paris, ”said the Councilor for Tourism during the talk 'The impact of great sporting events in Madrid', of the Sports Summit, moderated by Luis Villarejo, sports director of the EFE agency.
«We are going to bring the NFL to Madrid. When 20,000 people were carried out in London, they came from the outside from the United States, so there are great American tourism expectations. Sporting events, in addition to contributing to tourism and sports, help us to dissect and decentralize. The mutual tennis, in Usera, makes the local economy grow thirty percent, ”he said.
Also great impact with F1
«Another great news is formula one, which returns after more than forty years, which generates a great visualizations impact and will allow many people to come to Madrid. It is an audience that interests us, with economic return and great news for the city, ”he said.
«Last year we analyzed five events, including the Golf Open, the Mutual Tennis or the Athletics Marathon, and among the five generated almost five hundred million euros of impact on the restoration. This bet generates an inspiration for the practice of sport that affects sixty productive sectors that affect tourism, transport or commerce, ”he said.
«Tourism will grow at a rhythm of thirty percent and we have to be able to attract it at that rate. There is one thing that is fundamental. The one who comes to live a sports experience becomes the best ambassador, for the direct return of the economy and the indirect of being an ambassador of the city, ”he concluded.
